Around the Net
Getting Real-Time Insights Marketers' Big Challenge
- dotRising, Wednesday, March 19, 2014 2:49 PM
Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half (51%) say getting real-time data and insights is the biggest challenge. A survey by Immediate Future, of well-known brands across industry sectors, reveals that whilst most brands want real-time monitoring, data and insights, only 27% consider best practice is to use monitoring tools.
