Around the Net
Consumers Respond To Content, BA Chief Says
- Red Rocket Media, Sunday, March 23, 2014 12:52 PM
Marketing chief at British Airways, Abigail Comber, has claimed that content-led approaches work because they correlate with existing trends within the marketplace. Consumers, she argues, are not as responsive to forceful marketing or sales techniques as they may once have been, so are responding very favourable to content. This belief is what has driven her own company to choose a content approach for its own upcoming marketing efforts,bestmediainfo.com reports.
