Around the Net
UsVsTh3m Director Shares Digital Innovation Insights
- Journalism.co.uk, Sunday, March 23, 2014 12:59 PM
UsVsTh3m almost didn't publish its wildly popular How much are you hated by the Daily Mail? quiz, Trinity Mirror product director Malcolm Coles revealed at the Guardian's Changing Media Summit last week. "We thought it was a 'media bubble' thing and real people probably wouldn't care," said Coles. "But one of the principles we had with UsVsTh3m was to do something even if we thought it wouldn't work, just to try it."
