Around the Net
InterContinental Hotel Group CCO Keith Barr Speaks
- Marketing Week, Monday, March 24, 2014 8 AM
In his first interview since becoming chief commercial officer of InterContinental Hotels Group, Keith Barr talks about rebuilding the business around customers, the significance of data and analytics, and being both a global and a local brand. The man who started as a cook, putting himself through Cornell, talks about how his brand-building work in Asia and Australia has prepared him for the job.
