How badly does Spotify want in with the U.S. college crowd? So badly that the streaming music startup is halving the cost of its premium service for this valuable demographic. With the $5-a-month
deal, “it hopes to entice a generation of music lovers that is more likely to stream music than buy CDs to pay for better features and mobile access,” the Associated Press reports.
“Jeff Levick, Spotify's chief marketing and revenue officer, says a similar program in Britain has increased the number of paying Spotify customers over the last year.”
Read the whole story at San Jose Mercury News »
