Around the Net
Forget Patch, AOL Is Now Advertising Company
- The Street, Thursday, March 27, 2014 8 AM
At a San Francisco event on Wednesday, New York-based AOL made official that it is creating a platform that aims to give brand advertisers, agencies as well as TV and online publishers a place to buy and sell video space in real time. The programmatic buying system uses computers to make placement in real time.
