- Adweek, Monday, March 31, 2014 8:03 AM
Cadillac’s polarizing “Poolside” spot for the ELR, which aired during the Olympics, was about success, American style. Ford has done a
sharp parody inverting the spot’s don’t-take-August-off theme, replacing the successful white-guy-with-pool with a real person, Pashon Murray, founder of Detroit Dirt, a sustainability
consultancy and advocacy group.
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