- Digiday, Tuesday, April 1, 2014 8:01 AM
GE is big on being a content-creating brand, and branding content. The recurring segment on "The Tonight Show," “GE’s Fallonvention”
being a prime example. And it is part of GE’s latest big push into the industry’s buzzed-about ad format: native advertising. As GE’s executive director of global brand marketing,
Linda Boff, explained, GE is “leaning in” to native advertising more and more.
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