Around the Net
YouTube Says It Has Best Post-click Engagement
- Red Rocket Media, Tuesday, April 1, 2014 12:51 PM
According to allfacebook.com, the study by Shareaholic reveals YouTube referrals also have the lowest bounce rate, at just 43.19 per cent. Perhaps the reason why YouTube referrals spend so long on post-click sites is because they're used to spending a fair amount of time viewing content. Moreover, because video content is so engaging, YouTube users are more likely to click a link within a clip's description – especially if it promises to offer similar content.
