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Sky CEO Regrets Closing Music Service, Sky Song
- The Guardian, Tuesday, April 1, 2014 12:52 PM
Sky chief executive Jeremy Darroch has admitted that one of his biggest regrets is closing Sky Songs, the ill-fated music service he now believes could have rivalled Spotify. BSkyB launched the music subscription service, which bore hallmarks of the models adopted by Apple's iTunes and a then much smaller scale Spotify, in 2009 with much fanfare and the ambitious aim of signing up "millions of homes". However, a little over a year later the satellite broadcaster pulled the plug, saying it had been "unable to reach a large enough customer base."
