The Cannes Lions International Festival of Creativity is set to honor McDonald's, the leading global foodservice retailer, with the 2014 Creative Marketer
of the Year Award. McDonald’s won its first Cannes Lion, a Gold in Television, in 1979 and has won a total of 77 Lions most in recent years in areas like Creative Effectiveness, Cyber, Film,
Media, Mobile, Outdoor, Press, Promo & Activation and Radio – and from different countries around the world
Read the whole story at Exchange4Media »