- Adweek, Wednesday, April 2, 2014 9:39 AM
The financial-sector company soon to be formerly known as ING U.S., is rolling out ads spotlighting the new name: Voya Financial. The new ads, which
precede a full-out campaign later this year, are from lead agency BBDO in Atlanta and digital shop iCrossing. By this time next week, the old ING moniker will be no more. The Voya name and logo were
developed with Interbrand.
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