• January 5, 2004

The Yellow Pages Integrated Media Association, the trade group for the off- and online Yellow Pages industries, has added ad veteran Deborah Jackson Stymest as its vice president of marketing and business development. Stymest, formerly director of advertising for AT&T Wireless Services, has been charged with expanding the YPIMA's national ad base.

"Ms. Stymest has a dynamic, successful background in the fields of marketing and advertising, as well as extensive knowledge of the Yellow Pages industry," said YPIMA president Neg Norton in a press release. "Her expertise in these areas will accelerate our efforts to raise the profile of the medium and to communicate its value to media decision-makers nationally and internationally."