The Travel Channel and Reader's Digest have partnered to promote the station's new series, John Ratzenberger's Made in America, which debuts tonight. As part of the arrangement, the Travel Channel
will incorporate Reader's Digest into 20 episodes of the series, while the mag will promote the show in its "Only in America" section.
"The Reader's Digest brand is steeped in American tradition,
as are the products shown in John Ratzenberger's Made in America," said Discovery Networks advertising sales president Joe Abruzzese in a press release. "Reader's Digest is an excellent match for a
series that explores the history behind some of America's greatest brands."