Around the Net
Kimberly-Clark's Programmatic Buying Approach
- AdExchanger, Friday, April 4, 2014 9:15 AM
Kimberly-Clark set up a media-buying "trading desk" in 2011 that combines in-house oversight with execution through its demand-side platform, Turn, and its media agency of record, WPP Group's Mindshare. "Surround yourself with people that can help you," said Mark Kaline, Kimberly-Clark's global media director.
