• by Tyler Loechner  @mp_tyler, April 8, 2014

"[Company], a global leader in cloud-based digital marketing technology, today announced a significant evolution of their marketing automation offering. The Marketing Automation tool, a fully integrated module of [Company’s] Digital Marketing Suite, provides a self-service interface to allow the efficient building of campaigns to drive one-to-one messages to the right consumers through every part of the conversion funnel based on the proprietary User Engagement Score."