• by Amy Corr  @MediaPostOTL, April 17, 2014

CP+B promoted Evan Russack to the newly created role of executive director of digital. Based out of CP+B Boulder, Russack will lead digital, new business efforts and work to grow digital relationships with existing clients as well as identify new opportunities. He will report to Ivan Perez-Armendariz, CP+B's executive vice president/chief digital officer. Russack joined CP+B four years ago as account director on many of CP+B's clients, including Domino's Pizza and Microsoft. For Domino's, he led the digital side of the business, focusing on building out the online ordering experience across multiple platforms. For Microsoft, Russack was part of the team that launched the Xbox One with a global TV campaign last October. Most recently, he oversaw the launch of "The Tonight Show Starring Jimmy Fallon" website and mobile app for NBC around the show's February premiere.