Comcast found that adding "all current-season episodes for a handful of shows to its on-demand video library" boosted the average ratings for "the live premiere of the following episode" from
34% for broadcast shows to 69% for cable series, writes Tom Chereder. "Media companies that make TV shows are starting to realize that time-shifted and on-demand content is beneficial to the
industry-standard TV ratings for new episode premieres."
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