Around the Net
Nearly Half Of Smartphone Users Are Willing Targets
- dotRising, Monday, April 28, 2014 3:09 PM
Research, from eDigitalResearch, found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would influence purchasing decisions. Across the UK, 1,500 smartphone users were surveyed, further finding that 78% of those that would be happy to receive messages would be ‘extremely willing’ or ‘somewhat willing’ for retailers to use data if messages were more personalised.
