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Data, Mobile, Video Ripe For Media Investment

  • The Drum, Monday, April 28, 2014 3:16 PM

Data, mobile and video have been pinpointed as the biggest areas for investment in the coming year by the majority of online publishers, according to the Association of Online Publishers (AOP)’s latest annual Census. The report, which surveyed 700 brands, revealed that the majority (89 per cent) plan to increase their data technology investments in the next 12 months, as they look to find ways to monetise their data strategies.

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