Online advertising spending by Financial News Providers has increased at a time when many other categories have declined, according to a recent study by AdZone Research, Inc. Spending in all other
sectors seems to have bottomed, but the Financial News providers grew in May by more than 7%. Bloomberg.com markets spent the most with an estimated $3.5 million in online ad placements in May 2002.
Coming in a distant second was Hoovers.com, with just over $2.1 million, followed by Freerealtime.com with only $922 Thousand. The information was released yesterday by AdZone Research, a research
firm that monitors online activity on over 500,000 global URLs.