Shaun White, Bubba Watson, Giancarlo Stanton, Tony Stewart and Clint Boyer are Oakley spokespeople. And the sports eyewear and gear company also has deals
with MLB, the N.Y. Yankees, L.A. Angels, Tour de France and the U.S. and Canadian Olympics teams. CEO Colin Baden says there is an on-going challenge to find the right mix of sports endorsers and
marketing platforms.
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