Once upon a time there was a real competitor to Oreos: Hydrox. They could be back in September, says Ellia Kassoff, CEO of Leaf Brands, which recently
acquired the rights to the Hydrox trademark. "The cosmic difference between Hydrox and Oreo is that Hydrox is a little more crispy; a little less sugary and stands up better in milk," he
says.
Read the whole story at USA Today »