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China Loves Brand Britain
- Brand-e.biz, Friday, May 16, 2014 8:05 AM
Britain exercises "soft power" over the Chinese, it seems. Meaning Britain gets what it wants by attraction, not coercion. Chinese consumers buy UK brands
such as Johnnie Walker, Aston Martin, Rolls Royce, Burberry and Gieves & Hawkes because of their Britishness, according to new research.
