Around the Net
Telegraph Hopes 'Fun' Football Site Attracts Youth
- Press Gazette, Sunday, May 18, 2014 1:28 PM
The Telegraph has launched a 'fun' football website outside its metered paywall aimed at attracting a younger audience through social media. Project Babb, which features no Telegraph branding, was unveiled at the beginning of this week in a “soft launch”. The site does not yet carry any adverts but sponsorship is being considered. Designed from scratch by the Telegraph, it is a mobile-first site and will have four journalists working on it during the World Cup.
