The man variously known as Broadway Joe, Joe Willie, Super Bowl MVP and Hall of Fame QB is adding another nickname to his list — Joe Skechers. The legend joins four-time Super Bowl champion and fellow ex-QB Joe Montana on a roster of endorsers that also includes NBA Dallas Mavericks owner Mark Cuban. A humorous campaign starring Namath supports Relaxed Fit footwear scheduled to launch this fall to coincide with the start of the 2014 NFL season.