Burger King — ever aspiring for pop-culture coolness — is tweaking its slogan to something slightly hipper: ” Be Your Way.” That
would, perhaps, be Millennial-speak for the more dated but culturally iconic “Have it Your Way.” “We want to be talked about and connected
to pop culture,” says Fernando Machado, senior VP of global brand management at Burger King Worldwide, in a phone interview. “We want to be an iconic brand way beyond quick-service
restaurants.”
Read the whole story at USA Today »