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AOL Personalisation: Can It Save The Homepage?

Having acquired personalisation company Gravity in January, AOL is looking to develop this personal angle across their sites – including TechCrunch, Engadget and The Huffington Post – to give readers the content they want in new and innovative ways. Readers may be arriving from a variety of different sources but if they are presented with a more relevant selection of articles across the site it will make for a better experience for readers and publishers alike, or so the theory goes.

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