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Insight That Made Papa John's Household Name
- Business Insider, Thursday, May 22, 2014 8:05 AM
Papa John's founder John Schnatter recently revealed the insight that propelled the company to success. "At the time, Domino's owned speed, Caesar's owned price, Pizza Hut variety, and 65% of the marketplace was independents," he said. "So I said, 'What if you had a chain that acted like an independent? What if you had a chain focused on quality?' It's pretty obvious." He said Jack Trout's 1981 book, "Positioning: The Battle for Your Mind," turned on the light.
