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McDonald's Launching Mobile World Cup Effort

McDonalds is debuting its ‘GOL!’ augmented reality app which will feature 12 World Cup designs from international street artists on chip boxes – which will double as a digital activation point as well as a delicious container of salty fries. Launching on Monday May 26, customers will be able to play the game by holding up a smartphone to the front of the box, and as the device recognises the artwork, a ‘futbol’ pitch will appear in an AR scene on the screen.

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