Around the Net
L'Oreal Targeting Ads Based On Online Hair Color
- dotRising, Monday, May 26, 2014 1:11 PM
The ad-targeting technology from in-image ad platform GumGum earlier this month began placing ads for L’Oreal Freia and Preference Ombre products within photos across its network of 1,000 news and entertainment sites from such publishers as Tribune Co., New York Times Co., and E.W. Scripps Co. Different products are featured based on the hair color of the women in the photos.
