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Speaking Of Beer, How Do You Say G'Day In Hindi?
- The Hindu Business Line, Tuesday, May 27, 2014 8 AM
Foster’s wanted to extend its global "Art of Chilling" promise through India but agency VGC found that surf boards and beaches wouldn’t work. After research, an "Art of Chilling" interpreted for Indian audiences was developed. Chilling was redefined as meaning different things to different people. As a result, a gang of Foster’s Chillheads was created, each one addressing a unique way of chilling.
