The History Channel just became the first network to use an app from smart remote app company Peel "
that will enable users... to change the channel to a promoted show, DVR the show, or set up a
calendar reminder by clicking on an in-app banner," writes Adam Flomenbaum. "
The
potential of this advertising solution is tremendous; networks spend months to promote a new show through traditional and social advertising, but they have never had influence on the viewer as the
viewer is deciding on what channel to turn to," with remote in hand.advertisement
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