A killer app for wearable tech is coming, or at least most people think so, per global ad agency JWT in its "10 Mobile Trends for 2014 & Beyond"
report. The report sats the "fourth screen"' will lead to customized content as brands get better data. The report says design will be a driver, as high-end- eyewear brand Luxottica will produce a
hipper Glass. Google also hired fashion designer Ivy Ross as head of Glass.
Read the whole story at Brand-e.biz »