New guidelines from the Advertising Standards Council of India, a self-regulatory body, propose that ads should not show darker-skinned people as unhappy,
depressed, or disadvantaged in any way by skin tone. And they should not associate skin color with any particular socio-economic class, ethnicity or community. That would mean big changes for the
likes of Hindustan Unilever and its Fair & Lovely brand, or Emami's Fair & Handsome for men.
Read the whole story at Economic Times »