Fiat Chrysler CEO Sergio Marchionne said he wants the nine-brand Fiat Chrysler Corp. to more than double vehicle sales and operating profit by 2018.
Analysts doubt there will be enough cash available to do that. They think nine is too many to fund. "If it was not for Brazil, where it is the No. 1 brand, Marchionne should simply kill the Fiat
brand," Philippe Houchois, a London-based auto analyst at UBS told Automotive News Europe.
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