Even though battery sales are a big part of seasonal shopping, pressure is growing on P&G CEO A.G. Lafley to divest Duracell, a non-core business, even
though it's the number-one battery in the world. "It's not a strategic fit for P&G — it doesn't create any halo or synergy with their other brands," said Pete Sorrentino, a portfolio manager
with Huntington Asset Advisors in Norwood, Ohio.
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