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VW's Distracted Driving Video A Hit

A VW ad about the dangers of texting and driving, made in China and directed at Chinese consumers, has gone way beyond that country. The spot shows a movie audience watching a pre-roll of a car cruising down the road seen from the driver’s perspective. Suddenly — thanks to computer magic — everyone in the theatre gets a text. When audience members dutifully check their phones, the car suddenly crashes.  

Read the whole story at Automotive News »

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