Around the Net
Fiat Running GIFs On TV
- Advertising Age, Tuesday, June 17, 2014 8:03 AM
Fiat is putting social videos on TV. A new campaign uses GIFs of crazy, made-for-buzz-type, short videos such as a guy in a rabbit suit twerking against a Fiat cutting to a driver wearing a horse mask with the caption "Deal With It." Chief marketer Olivier Francois said even though the GIFs were for Tumblr he liked them enough to use them in a business presentation. From there to TV.
