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Why BuzzFeed Takes Airy Fare So Seriously

BuzzFeed editor-in-chief Ben Smith doesn’t apologize for the site’s signature mix of high and low fare. (And, with 130 million monthly unique visitors, he doesn’t have to.) “I think mostly everybody, except sociopaths, cares about cute animals, and most people want to know what’s going on in the world,” he tells Neiman Reports. What’s more, light isn’t nececcarily easy, according to Smight. “It’s actually really hard to make a great list of Instagrams of cats … Go ahead and try to do one that gets a million views … It’s a very competitive space.”

Read the whole story at Nieman Journalism Lab »

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