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Nike, McD's Score In FIFA With Long-Form Video

Top World Cup ads by views are not short. At 60-seconds or more, with some clocking in at five minutes, they have generated buzz and views. For example, McDonald's "GOL!" commercial created by DDB Chicago boasts 4 million views on YouTube. Released in the last week of April, a Nike commercial has clocked 77 million hits on YouTube. Nike's Last Game has reached 41 million online views already.

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