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ABC Says Metro Had Highest Traffic Ever In May

Metro received its highest ever web traffic in May, according to figures released by the Audit Bureau of Circulation (ABC) yesterday. Monthly unique browsers for the news outlet topped 29.3 million last month, an increase of 29.6 per cent on April and 198.2 per cent on May 2013. Metro relaunched its website under a mobile-first strategy at the end of 2012, and although it initially brought a drop in traffic to the website, the number of unique monthly browsers has almost quadrupled since.

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