Procter & Gamble men's grooming division Gillette, which has been associated with MLB since 1939 and has used baseball players in ads since 1910, has
signed a one-year deal to be title sponsor of the Home Run Derby. The game, which takes place the evening before the All-Star Game next month in Minneapolis is one of the highest rated events on ESPN.
Gillette will tout Fusion ProGlide with FlexBall
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