Procter & Gamble men's grooming division Gillette, which has been associated with MLB since 1939 and has used baseball players in ads since 1910, has signed a one-year deal to be title sponsor of the Home Run Derby. The game, which takes place the evening before the All-Star Game next month in Minneapolis is one of the highest rated events on ESPN. Gillette will tout Fusion ProGlide with FlexBall