Around the Net
Estee Lauder Signs Agency For Global Management
- Adweek, Friday, June 20, 2014 10:43 AM
Estée Lauder has chosen Johannes Leonardo to be its global AOR, per sources close to the deal. The agency bested Sid Lee for the account. Kantar Media says that in the U.S. alone last year the brand spent about $100 million in media. The assignment includes both traditional and digital ads for the flagship brand. Select Resources International in Santa Monica, Calif., managed the search.
