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Gawker's Growth Strategy

Gawker Media hopes to increase its unique monthly readership from about 68 million to around 80 million by the end of the year. Still, “80 just seemed a little, I don’t know, sad,” Gawker’s editorial director Joel Johnson told staffers in April. As Capital New York reports, the broader growth effort will likely require more writers and salespeople. Back in April, Johnson projected that the publisher could double its staff before 2016.

Read the whole story at Capital New York »

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