Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between Fairing and Podscribe, Net
Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution has long depended on IP matching, which suffices for RSS-distributed audio, but
it cannot measure listening on platforms like YouTube. Going forward, every active Podscribe campaign will automatically populate as a response option in Fairing’s post-purchase surveys. Fairing
will verify these conversions when it sends that response back to Podscribe.
Read the whole story at Net Influencer »