On Monday, Upworthy released the source code for the
system it uses to measure user-engagement, focused around attention minutes. Upworthy made headlines in early February when it announced the shift away from prioritizing pageviews, instead seeking to identify how
much attention users are paying to specific pieces of content. As Upworthy points out, the number of times a piece is opened or shared doesn’t always indicate the degree to which users are viewing it in its entirety.
Read the whole story at Columbia Journalism Review »