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Oreo Touts Oreo Mini With Mini Mini Store

  • Adweek, Wednesday, June 25, 2014 10:11 AM

A new long-form ad via The Martin Agency — online and in theatres — is a Dr. Seuss type story of Mel's Mini Mini Mart, a store so small it is ignored by passers-by. Then one day a family stops and discovers the "secret" of the Mini Mini Mart: It only sells Oreo Minis. Oreo is also breaking a new animated spot on TV in partnership with electro-funk duo Chromeo who wrote a "Wonderfilled" song. 

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