Around the Net
Marketers See The Good, Bad & Ugly Of FIFA Alliance
- NYSportsJournalism.com, Thursday, June 26, 2014 9:45 AM
FIFA is expected to generate $4B in revenue from the World Cup, with some $1.4B of that coming from 22 official partners like adidas, Coca-Cola and McDonald's. But not all of these brands are seeing ROI, while several companies not officially aligned with FIFA , like Nike and Pepsi are reaping the rewards from soccer-related campaigns airing during the month-long event.
