- Adweek, Thursday, June 26, 2014 9:45 AM
Hyundai, Corona, Dish, ESPN. All are running ads meant to address both Hispanic and general market, but without delineating the two so much: either shared
creative or Spanglish for instance. The shift toward mainstreaming Hispanic marketing coincides aligns with population and spending growth among Hispanic consumers. Collectively they spend more than
$1.3 trillion each year, according to Nielsen and AHAA.
Read the whole story at Adweek »